Why not all? Because there is not enough time in one week to cover all of the ideas? Or because you feel that “giving away” all of the ideas will pervent people from purchasing a copy of the book? Please tell me it’s the former…

“We should have talked with Princeton University Press about the idea of making the entire book available — at least for a limited time.“

Why for a limited time? That doesn’t really help much in the long run. I say invest in your book using a proper CC license and perhaps that will help you reap the $$$ benefits in the years to come. What will sell more books is people being aware of your book – not restrictive licensing. You can generate awareness by releasing the information in the book in its entirety.

I do hope the authors/publishers don’t believe that allowing people to send the information in “Straightforward” (in its entirety) over the web means that people won’t buy the book. I don’t think I’m the only one who prefers to own the book (assuming it is a good book IMHO) and will still purchase a copy (if I have the funds) even if I can download it for free. It doesn’t make economic sense for me to print the whole thing out and I’d much rather read a book than stare at a computer screen.

Do you want people to read the book or buy the book? Obviously both, but do you really value the latter above the former?

Practically speaking, I assume there is not much you can do about it as that is a decision for the publishing company now (Princeton University Press, I do believe). But when you release a second book, will you approach the copyright issue the same way? That is, “All Rights Reserved”.