“It was well for Pandora that she opened the box “: YouTube on user-generated content

YouTube has announced:

Sophisticated tools to help content owners identify their content on the site;
(1) Automated audio identification technology to help prevent works previously removed from the site at the request of the copyright owner from reappearing on the site;
(2) The opportunity to authorize and monetize the use of their works within the user-generated content on the site;
(3) Reporting and tracking systems for royalties, etc.

This is going to get very interesting.

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